NEW IN · TWELVE SHADES

The Powder
Bullet Collection

Experience power in every swipe.

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WHAT'S NEW

Powder Bullet
Lipstick Collection

A celebration of petal power.

Twelve shades, one ultra-matte finish.

Armaf Beauté's Powder Bullet Lipstick Collection is a celebration of petal power — when flowers colour the town down, each tint is an expression of the confidence, the passion and the power with which women carry on through the garden of life. Powder-soft lipsticks that glide on with a featherlight texture, delivering rich pigment while enveloping the lips in long-lasting comfort. Infused with nourishing Vitamin E and moisture-retaining Hyaluronic Acid, the result is a soft-focus, ultra-matte finish that feels effortless, wears beautifully and empowers every expression with confidence and character.

GRACE WISDOM BOLD CREATIVE ELEGANT FEARLESS MYSTERIOUS FREE SPIRIT SOFT CONFIDENCE RADIANCE CALM STRENGTH GROUNDED POWER
ARMAF BEAUTÉ · THE FILM

And still, she Rises

The language of sophistication is quietude, the pace of luxury ever so still. Opulence enters life just like flowers blooming through the night — slowly, and artfully.

Through generations of fashion, lipsticks have been the constant protagonist of every woman's story. Time passed through Hollywood glam and reached the current chic-girl era, but the power of a swipe of colour on the lips has never diminished.

Lipsticks are a timeless symbol of a woman's confidence and her self-expression. To voice that timelessness, Armaf Beauté brings the Powder Bullet Lipstick Collection.

With an ultra-matte finish, Vitamin E providing lips with long hours of nourishment and comfort and Hyaluronic Acid retaining moisture, the experience of wearing these lipsticks is a class apart.

Crafted for every woman who loves performance and power, luxury and longevity, comfort and character — all at the same time.

THE FORMULA

The Power, The Beauty and The
Confidence.

Designed for women who embody the power, beauty and confidence with which nature blooms.

ULTRA-MATTE FINISH

A soft-focus powder finish that feels effortless and wears beautifully, swipe after swipe.

VITAMIN E

Long hours of nourishment and comfort, held inside a featherlight texture.

HYALURONIC ACID

Moisture retained on the lips — liveable and luxurious, hydrating and happening.

THE COLLECTION

The Shade Story

Each tint borrows its hue from a bloom, and its character from the woman who wears it. Warm or cool, every shade is a powder bullet.

SHADES 01 — 06
01 · ULTRA MATTE

Fleur

A subtle latte nude.

Fleur presents itself as a long-performing latte nude that fuses feminine confidence with effortless grace. The powder-soft texture sits on the lips like old-world Hollywood glam sits gracefully in memory.

REFINED · POISED · DELICATE

01 ULTRA MATTE
02 · ULTRA MATTE

Iris

A warm terracotta hue.

Crafted for women who value wisdom over vanity, Iris is a shade made as an extension of the unapologetic self. The formula is feathery light on the lips, while the payoff speaks volumes of a personality curated over time.

PROFOUND · MATURE · AWARE

02 ULTRA MATTE
03 · ULTRA MATTE

Poppy

A berry plum shade.

Borrowing its hue from the poppy flower, this shade is a perfect storyteller. Miles away from usual pigments, it announces arrival without being apologetic. With Poppy, the stage is set for women who do not shy away from speaking their minds.

BOLD · BRAVE · BEAUTIFUL

03 ULTRA MATTE
04 · ULTRA MATTE

Lyra

A soft rosy nude.

Capturing nature's creativity through a tint that suits every woman, Lyra takes the beauty of pink flowers and places it onto lips that look like soft petals. Wearing Lyra, you whisper your thoughts through the air, and the world lifts you up like an inspiration.

ARTISTIC · CHARISMATIC · CREATIVE

04 ULTRA MATTE
05 · ULTRA MATTE

Dahlia

The perfect pink tint.

Blooming chrysanthemums are mood definers — one look and you feel elegance brimming through you. Package it into an ultra-matte formula and you have Dahlia. One swipe, and sophistication wraps you up like nature in full and cheerful bloom.

WHISPERS · ELEGANCE · SOPHISTICATION

05 ULTRA MATTE
06 · ULTRA MATTE

Nova

A bold cherry red.

A bold cherry red that captures the Nova flower's vibrant spirit — crafted for the woman whose fearlessness reflects in her attitude. Inspired by the Nova flower, the hue, when worn, talks of the wearer's audacity.

DARING · FEARLESS · EMPOWERED

06 ULTRA MATTE
SHADES 07 — 12
07 · ULTRA MATTE

Vesper

A tender pink shade.

Inspired by the elusive Vesper flower — which blooms boldly under the cloak of twilight — this tender pink captures the quiet strength of a woman in her full power. Silky and magnetic, it speaks volumes without ever raising its voice.

ENIGMATIC · MAGNETIC · CAPTIVATING

07 ULTRA MATTE
08 · ULTRA MATTE

Aria

A daring reddish brown.

Rooted in the beauty of the Aria flower, this deep reddish brown is a tribute to women who communicate power, but not through words. The Aria woman voices her opinions unapologetically, and the ultra-matte texture holds that confidence for hours.

WILD · CAREFREE · LIMITLESS

08 ULTRA MATTE
09 · Petal

Petal

A light petal pink.

When thinking about nature, the colour that comes to mind is undeniably the petal pinkness of flowers. In this colour rest nature's most delicate blooms — worn by women who keep things joyous and lively around them. The soft confidence reflects in every swipe.

ROSY · DELICATE · ETHEREAL

09 Petal
10 · ULTRA MATTE

Lumi

A striking orange brown.

Like the Lumi flower kissed by golden light, this orange brown embodies warmth, confidence and effortless radiance. The face glows and the personality transforms when the Lumi flower blossoms on the lips — bold without being overpowering.

LIVELY · VIVACIOUS · RADIANT

10 ULTRA MATTE
11 · ULTRA MATTE

Seren

A warm brown nude.

Soft in tone yet bold in character, this warm brown nude is inspired by the Seren flower — a symbol of elegance, strength and beauty that does not shout. An embodiment of absolute calmness for the woman who is secure in her identity.

PEACEFUL · SERENE · TRANQUIL

11 ULTRA MATTE
12 · ULTRA MATTE

Terra

A delicious coffee brown.

A deep coffee brown nude that mirrors the Terra flower's enduring beauty, crafted for the woman who leads with quiet power. She knows her powers, but uses them to ground herself to her roots.

SOULFUL · GENTLE · COMFORTING

12 ULTRA MATTE

Through generations of fashion, lipsticks have been the constant protagonist of every woman's story. Time passed through Hollywood glam and reached the current chic-girl era, but the power of a swipe of colour on the lips has never diminished.

ARMAF BEAUTÉ, PETAL POWER

THE CAMPAIGN

Through the Eras

THE ’50s ERA
THE ’90s ERA
THE 20's ERA

Experience power
in every swipe

Discover the Powder Bullet Lipstick Collection at Armaf Beauté counters and selected stockists worldwide.