Welcome to

ARMAF BEAUTÉ

ARMAF Beauté is a proud creation of Sterling
Perfumes Industries
, one of the largest manufacturers of fragrances and
cosmetics in the Middle East. With over one million square feet of
state-of-the-art facilities in Dubai
, Sterling has built a legacy of innovation,
excellence, and trust
, reaching beauty enthusiasts in more than 180
countries worldwide
.

Why Choose Us

Our products are vegan, cruelty-free, and paraben-free, thoughtfully infused with skincare benefits for a conscious and luxurious beauty experience. Partnering with leading global manufacturers, we ensure every product reflects world-class quality, innovation, and inclusivity.

" will become an example of the responsible business model by doing business with kindness, profit and bringing practical and long—term values to customers, employees, partners, the community for the environment and for shareholders. "

Dr. Ali Asgar Fakhruddin

CEO and Board Member

Global Presence

With a strong and growing global presence across 200+ retail locations, ARMAF Beauté radiates confidence and creativity. Every touchpoint reflects the passion and precision of our dedicated team, ensuring every product reaches its destination with care and purpose.

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Years in the Journey

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Present In Countries

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Retail Location

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Range of Products

Clean Color. Conscious Beauty.

ARMAF BEAUTE brand will continue to shape the future of sustainable beauty by strengthening our commitment to vegan, cruelty-free, and clean formulations that meet ISO and GMP standards. We already launched in paper packaging & will continue to expand our use of recyclable, paper-based, and low-impact packaging to further minimize waste. Through sustainable sourcing and responsible manufacturing, our long-term vision is to evolve into a transparent, eco-conscious, and low-impact beauty brand that inspires and empowers future consumers to make thoughtful, planet-friendly choices.

Our Future Plans

We also invest in the future of beauty through brand training programs that empower professionals with in-depth product knowledge, expert techniques, and trend insights. From international trade shows to social media collaborations, ARMAF Beauté continues to make its mark — inspiring, connecting, and celebrating beauty across the world.

Through innovative campaigns, powerful PR activations, and immersive in-store experiences, we turn every interaction into a moment of discovery and delight.

Because at ARMAF Beauté, beauty is more than what you wear - It’s what you feel.


It’s the confidence in every glance, every smile, and the power of embracing your individuality.

ARMAF Beauté — Be YOU, Always.